How was myFootprint born?
When we first tried to reduce our carbon footprint we realised just how complex it was. We were frustrated by not knowing where to start. That's why we decided to build myFootprint, to help others on the journey to have a positive impact on the climate.
What's myFootprint's mission?
Have you ever wondered what you can do about climate change but didn't know where to start? Did your goals and actions seem complex and unattainable? Were you in doubt as to whether you’re even making a difference? Our mission is to change this and make it fun and easy to reduce your carbon footprint.
Who's behind myFootprint?
Julio, our CTO, is an engineer and programmer, Alexis our CEO is also an engineer and serial entrepreneur, and Manuel, recently joined as our Growth Director. We're all passionate about reversing climate change and have 25+ years collective experience working in the climate tech space. In 2020 year we decided to start a new adventure and co-found myFootprint. You can find more info on our Teams page.
What is a carbon footprint?
Your carbon footprint is the mark of greenhouse gases your lifestyle and activities leave behind on the planet. During your day to day life you emit a certain amount of green house gases that contribute to global heating, such as carbon (CO2) and methane. Activities that release emissions include using a car that burns fuel, eating red meat from animals that emit methane or purchasing a computer that was produced using non-renewable electricity. We measure your carbon footprint in tons of carbon equivalent (CO2e) per year.
How do you calculate my carbon footprint?
Our calculator has 10 simple questions that help estimate how much carbon you emit. There are 5 emissions categories: travel, flights, food, housing and stuff you buy. Your footprint estimation will vary, depending on how you answer the related questions. For example, a vegetarian will emit on average 1.7 tons of carbon per year, while a meat lover will emit on average 3.3 tons per year.
Climate positive projects either remove carbon from the atmosphere or prevent carbon from being emitted in the first place. For example, planting a tree will remove around 1 ton of CO2 during its lifetime, while helping to fund renewable energy projects will stop fossil fuels being burnt. Offsetting is a vital step towards reducing global warming while our world transitions to a carbon free economy.
How do you verify the impact of climate positive projects?
All our projects are certified by 3rd party bodies such as Verified Carbon Standard and Gold Standard. They follow international guidelines to calculate exactly how many tons of carbon have been removed or avoided. Each project will need to demonstrate additionality, permanence and leakage.
Is offsetting enough to stop global heating?
Offsetting is a very important tool in the fight against global heating. It allows us to take action today and right now while we transition to the zero emission future. Other actions are as important and we should start taking them now. They include opting for new and clean technologies, such as electric vehicles instead of automatic, or changing habits such as having a low emissions diet. In our Actions sections you'll find great tips and ideas to help you start making a change beyond offsetting.
What does additionality, permanence and leakage mean?
Our projects all comply with strict criteria to demonstrate that carbon emissions are being removed or avoided. (1) Additionality: is a determination of whether an intervention has an effect, when the intervention is compared to a baseline. For example, would trees have been planted without the funding from carbon offsetting? Basically, are you really making a difference? (2) Permanence: the benefits of the reductions should not be reversible. What’s the point of planting trees, for example, if they are being harvested to burn as wood? By checking for permanence, our accreditations are able to reliably demonstrate that we are only offering permanent projects that will make a positive, long/ever-lasting change. (3) Leakage: projects should not cause higher emissions outside the project boundary, for example protecting a forest should not increase deforestation in nearby forests.
How does my money help stop climate change?
We're focused on making the most of every resource and maximising impact. So here’s how we spend your money: - 80% of your money goes directly to funding climate solutions - planting trees, installing clean energy and providing access to clean water. - 10% is spent spreading the word so more people join the cause. This includes advertisement and creating content. - 10% goes into operational cost; running our servers, developing our website, renting our office space and so on.